Cases

Case Study: Mr. Thank You (Sergey Kosenko)

PR department

Case Study: Mr. Thank You (Sergey Kosenko)

Background:

Mr. Thank You is a renowned blogger, artist, songwriter, entrepreneur, visionary, and educator, who became the fastest-growing influencer on the planet in 2024.

Collaboration with Papa Media:

Over the course of six months, Papa Media collaborated with Mr. Thank You to enhance his public profile. During this period, more than 36 articles were published in influential international media outlets.

Results:

The joint efforts of Mr. Thank You and Papa Media led to remarkable achievements, including:
- Securing the first position in the Influencers HypeAuditor ranking for the first half of 2024, with over 27 million new followers.
- Surpassing globally renowned personalities such as Cristiano Ronaldo.
- Entering the top 200 most influential people in the world.
- Gaining new contracts, opportunities, and expanding his reach to a global audience.

Conclusion:

While these accomplishments are a testament to Mr. Thank You's talent and hard work, Papa Media played a significant role in amplifying his efforts. Working as part of a comprehensive team, our PR department bolstered his existing strategies, contributing to his rapid recognition and success.